Technology
Tools decide the outcome. So we build our own.
We build the publishing platform, the tools and the production pipelines our clients' marketing is made with. This page explains what that means in practice.
NOX Studio
Our own publishing platform — this site runs on it.
NOX Studio is the publishing platform we built: pages are pre-rendered and served from a CDN close to the visitor. You're reading this page on it right now.
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Server response time, measured on our live sites.
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Everything needed is built into the platform.
Every week
The platform moves forward, and every client gets the improvements straight away.
Why in-house
When the tool is ours, we can improve it endlessly.
The limits of an off-the-shelf tool are set by someone else. When the platform, the content pipelines and the measurement are ours to control, everything learned in client work turns into an improvement that stays — and compounds year after year. The same goes for new technology: for us, AI is a tool inside the production pipelines. It speeds up building, analysis and optimisation, but a person always designs the outcome and signs it off.
The person
Technology and 15 years of marketing — in one person.
Design and build are Mika's work. Behind it are 15 years of marketing, and that shows in every technical choice: speed, findability and measurability aren't ends in themselves, they're sales tools. Design, production and technology sit in-house — that's why the result holds together. When you get in touch, you speak straight to the person who does the work.
How we build
Securely and traceably.
Your data stays yours.
Your content, your material and the data they produce are yours. At the start of a project we agree what data is handled in the work and with which tools.
Secrets stay protected.
Keys and passwords live in protected server-side environment variables — not in the code, the browser or version control.
Code gets reviewed.
Changes are cross-checked with several tools and reviewed by a person before they reach production.
You own what's yours.
In bespoke projects the code lives in your repository and the data in your EU database. On the Studio platform your data is isolated in your own tenant in the EU cloud — and we always say openly how it's set up.
GDPR from the start.
We map the data involved at the start of a project and filter out anything sensitive before external services when needed.
Everything is reversible.
Every change is in version control and releases go through a checked process.
See what it looks like in practice.
Our work is live — and in a meeting we're happy to show how the platform works under the bonnet.
Book a meeting