Services Marketing planning
We plan your marketing as a whole and build the engine that publishes, measures and learns. The plan doesn't sit in a folder, because the work starts on the same day.
From plan to engine
Direction, content and metrics — from one place.
Good marketing rarely fails for lack of ideas. It fails because nobody has the time to publish and follow up. That's why every plan we make includes an engine: publishing is scheduled and runs automatically, and every channel collects data on what works. Once a month we go through the results together and decide the next steps. The plan keeps living — and your marketing keeps moving, even when your days are full.
Marketing planning belongs to phase 2 of the service path: content and channels. See the full path
What you get
A plan, an engine and monthly steering.
Plan
Engine
Monthly steering
- 01
The full picture, not scattered pieces.
Websites, advertising, social media and content in one plan. Every channel has a job and a metric.
- 02
A living annual calendar.
The plan updates every month based on the data — seasons, campaigns and launches stay ahead of schedule, not behind.
- 03
An engine, not just a document.
A publishing calendar, scheduling, measurement and clear instructions, all set up and ready to use — you produce and publish your own content to the calendar. If needed, we can train you and your staff in content production as a separate service.
- 04
Data collection from day one.
Every channel measures. The monthly review tells you what worked, what didn't and what happens next.
- 05
The same person plans and delivers.
The plan doesn't change hands along the way — the site, the content and the campaigns are all made in-house.
In-house production
Content made under the same roof.
When the plan needs photos, video or visualisations, we make them in-house. Here is a selection of our own work.
Example calendar: the content is our actual work.
How it works
From discovery to monthly steering.
- 01
Audit.
We go through your business goals, your customers, what you do today and the competitive situation.
- 02
The plan.
Audiences, messages, channels, the annual calendar and the metrics. Presented and decided together.
- 03
Engine in place.
Publishing automation, content templates and measurement set up and ready to use.
- 04
Monthly steering.
The data, the conclusions and next month's actions — every month.
Common questions
Frequently asked questions.
01What does marketing planning cost?
The price depends on the scope of the plan, the number of channels and the engine we set up. We go through your situation in a free meeting in Tampere or remotely and give you a quote before we start.
02What does the marketing plan include?
The plan includes audiences, messages, channels, the annual calendar and metrics. Your website, advertising, social media and content are in one plan, and every channel has a job and a metric. We present the plan and decide on it together.
03What does the engine mean in practice?
The engine is a publishing calendar, scheduling, measurement and clear instructions, all set up and ready to use. Publishing is scheduled and runs automatically, and every channel collects data on what works. The plan doesn't sit in a folder, because the work starts on the same day.
04Do I produce the content myself, or do you?
We set up the engine so you produce and publish your own content to the calendar. When the plan needs photos, video or visualisations, we make them in-house. If needed, we can train you and your team in content production as a separate service.
05What happens in monthly steering?
Once a month we go through the results together and decide the next steps. The monthly review tells you what worked, what didn't and what happens next. The annual calendar updates based on the data, keeping seasons, campaigns and launches ahead of schedule.
06Do I need a visual identity or website before planning?
You don't need a finished visual identity or website. Planning starts with discovery: we review your goals, customers, current activities and competitive situation. If you need a visual identity or website, we create them in-house. The service path is open to you at any point.
Let's make a plan that doesn't wait for someone to do it.
Book a free meeting — we'll go through where your marketing is now and where it could go.
Book a meeting