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Ignite 2027

Brand identity, website and campaign materials for JCI Finland's national autumn conference. One recognisable world from a social media post to a two-metre display panel.

Client: Tampereen Nuorkauppakamari · JCI Suomi
What we did: Identity and brand kit, website, social media, printed materials, event materials
Event: 7–10.10.2027 · Tampere
Used in: ignitetampere.fi

Ignite 2027 poster on a wall: IGNITE, The Preview, Tampere at night

01 Starting point

JCI Finland's national autumn conference comes to Tampere for four days in October 2027. The identity needed to work across channels for two years.

02 Solution

The identity is built around a Tampere landmark. Näsinneula forms the T in the symbol and takes centre stage in the illustrations, while the dark night, green light and heavy Anton headings make every surface recognisable.

01TowerNäsinneula forms the letter T.
02WordIGNITE lights up one letter at a time.
03FrameThe Preview · Tampere 2027.

03 Colours

The brand kit colours use the same tokens in Figma, on the website and in print.

navy deepdeepest background

#091525
var(--navy-dp)

supporting colour #0D1F37

navymain background

#0D1F37
var(--navy)

supporting colour #0F2540

navy lightcard · border

#162E4E
var(--navy-lt)

supporting colour #0F2540

greenCTA · main accent

#29B473
var(--green)

hover #3FD98A

violetsecondary accent

#8866A2
var(--violet)

supporting colour #1E1232

inktext · headings

#F0F6FF
var(--ink)

supporting colour #7EA3C4

04 Website

ignitetampere.fi

Launched in August 2026
NOX Studio publishing platform
The same identity in code: colours, Anton and glass styling

ignitetampere.fi

05 Identity in use

01 / 07

ignitetampere.fi views and a laptop — 01The full website

Brochure cover: IGNITE, The Preview, Tampere at night — 02General brochure 16:9 — cover

Facebook cover: The Preview · Tampere 2027 — 03Facebook cover image

Instagram post: Ignite is coming — 04Instagram — Ignite is coming

Instagram story: Ignite is coming — 05Instagram — story

Countdown post: 10 days until ticket sales — 06Turku countdown — 10 days until ticket sales

Display panel: Näsinneula illustration and Tampere is calling — 07Display panel 100 × 200 cm

06 Voice

Ignite.

Tampere is calling.

The Preview.

07 Delivered

Brand kit in FigmaColours and spacing as variables, typography, logo guidelines, buttons and components.
Websiteignitetampere.fi on our own publishing platform.
Social media templatesInstagram posts and stories, profile pictures and Facebook covers.
Printed materialsPosters, Save the Date, programme and general brochure.
CampaignsCountdown to ticket sales, Lyyti and wristbands.
Event materialsDisplay panels and large prints for event venues.