Our work Graphic design
Suma Sauna & Lounge
Brand identity for Rovaniemi's new sauna restaurant. Fire's journey from spark to flame and embers — in the symbol, colours and every product.
01 Starting point
Suma opens in Rovaniemi in November 2026. The identity had to be ready before the doors opened — on signs, printed materials, textiles, the web and social media.
02 Solution
The identity follows fire's journey: from spark to flame and finally embers. The main colour and its supporting and accent colours come from the sauna firebox and the Lapland night, while the symbol's three curves combine flame and steam in one form.
- 01SparkA thin line ignites.
- 02FlameThree curves: flame and steam.
- 03EmbersWarmth remains. The name takes shape.
03 Colours
One main colour, supporting and accent colours. Clarity, atmosphere and a warm but modern identity.
coalcoal
#101015
C24 M24 Y0 K92
woodwood
#312D2A
C0 M8 Y14 K81
nightnight
#13132B
C56 M56 Y0 K83
firefire
#600F06
C0 M84 Y94 K62
sparkssparks
#B4430E
C0 M63 Y92 K30
04 Identity in use
01 / 08
05 Voice
Heat. Rest. Return.
Warmth in every moment.
Where fire meets silence.
06 Delivered
- Symbol and logosVertical, horizontal and symbol only — in colour, black and reversed, CMYK and RGB.
- ColoursMain, supporting and accent colours for print and screen.
- TypographyLight, widely spaced lettering and slogans.
- ImageryCoal, wood, night, fire and sparks.
- Brand guidelinesGuidelines for everyone working with the identity.
- ApplicationsSigns, printed materials, textiles, packaging and social media.
