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Codebon.

Brand identity and website for an AI consultancy in Tampere. The site does more than present services: it asks questions, recommends a first step and sends discovery requests straight to the inbox.

Client: Code Bon Oy · Tampere
What we did: Brand identity, website, question flows, initial assessment, image series, marketing
Launched: July 2026
Used in: codebon.fi

codebon.fi on a laptop: You know AI could help. But where do you start?

01 Starting point

SMEs know AI could help, but do not know where to start. Codebon needed to look like a practical partner rather than a slide deck, and get buyers moving before the first call.

02 Solution

A dark, calm identity where every heading ends with vermilion punctuation. The site does sales work: a question flow and initial assessment suggest a suitable first step and send the answers straight to Codebon.

01LoopC and b interlock.
02FlowThe signal travels as if on a circuit board.
03WordLight Outfit lettering and plenty of space.

03 Colours

Four colours and one rule: the last punctuation mark in a heading is always vermilion.

deep inkmain background

#171B23
var(--brand-bg)

cards #2B303A

inkcards · contact section

#2B303A
var(--brand-surface)

hover #333947

creamtext · manifesto

#F9F5F1
var(--brand-text)

muted 62 %

vermilionCTA · punctuation

#D64933
var(--brand-accent)

hover #C03E29

glowsymbol gradient

#EDA385 → #D64933

only in the symbol

04 Website

codebon.fi.

Launched in July 2026
NOX Studio publishing platform
Identity in code: Outfit, Satoshi and vermilion punctuation

codebon.fi

05 Question flow

A website that asks first.

Each service page has a scripted question flow: four questions, a recommended first step and answers straight to Codebon's inbox. A bigger decision starts with an initial assessment, which Codebon uses to prepare a current-state report.

Question flow on six service pages
Initial assessment: 8 sections, around 15 minutes
Answers straight to Codebon's inbox

Question 1 / 4

Hi! Four quick questions and I'll tell you where to start with AI and automation.

How much repetitive knowledge work do you do — reports, proposals, summaries?

OccasionallyWeeklyDaily, several hours

Weekly

Where does your data live today?

On paper and in emailsIn spreadsheets and cloud foldersIn systems (ERP, accounting…)

In spreadsheets and cloud folders

Do you already have a clear use case where AI could help?

Not yet — we'd like ideasWe have a few candidatesYes — we know the pain point

We have a few candidates

How soon do you want the first solution in use?

We're taking our timeThis yearWithin weeks

This year

RecommendationDiscovery is a natural first step

Your daily work has clear opportunities for automation. Discovery (€1,000–€3,000, 2–3 weeks) gives you a prioritised plan: where AI brings measurable value and what the first pilot will cost.

Send answers

06 Identity in use

01 / 06

Codebon's identity: business cards, notebook, app icons, phone and brochure — 01Identity in print and on screen

02Wordmark, symbol, pattern and typography

codebon.fi on mobile: homepage, initial assessment and question flow — 03On mobile: homepage, initial assessment and question flow

Initial assessment: Tell us where you are now — around 15 minutes — 04Initial assessment questionnaire

Image from the series: a consultant leads a workshop in front of a sticky-note wall (AI-generated) — 05Image series — AI-generated

06Sharing image for social media and messages

07 Voice

AI for daily work —
not slide decks.

Development that actually gets used.

From discovery to partnership.

08 Delivered

Brand identityWordmark, symbol, pattern, colours and typography.
Websitecodebon.fi on our own publishing platform: service pages, pillar page, blog and privacy policy.
Question flowsScripted flows for six service pages, with answers straight to the inbox.
Initial assessmentAn eight-part questionnaire, personal invitation links and answer exports for reporting.
Image seriesA documentary-style series of Codebon's own consultants, generated with AI.
MarketingOngoing partnership: search engine optimisation, analytics and campaigns.