Our work Brand identity · Signage · Websites · Social media

Pöllitupa Lunch café

Brand identity, signage, website and weekly social media for a lunch café in Nakkila along Highway Two. Everything in-house, from the symbol to the roadside sign and today's lunch post.

Client: Lounas-Kahvila Pöllitupa Oy
What we did: Brand identity, signage and illuminated sign, printed materials, photography, website, social media
Location: Highway 2 · Nakkila
Used in: pollitupa.fi

Pöllitupa's log building in winter: illuminated roof sign, wall graphics and roadside sign by the door

01 Starting point

A new lunch café opened in Nakkila along Highway Two. Passing drivers needed to spot it in time to stop, and local people needed to find the week's menu every Monday.

02 Solution

The identity draws on logs and the dining table: wood grain in the illuminated sign, a fork and spoon in a mug, and orange that stands out from the roadside. The same identity runs from signs to the website and daily lunch posts.

01LineA mug, fork and spoon.
02FillOrange rises like coffee filling a cup.
03NamePöllitupa, lunch café.

03 Colours

One rule: text on orange is always navy, never white.

navytext · signage

#243240
var(--brand-navy)

footer #1B2632

marigoldaccent · price circles

#FA9F42
var(--brand-accent)

hover #E88933

creampage background

#FFFCF7
var(--brand-bg)

border #ECE3D6

peachtoday's lunch

#FFF3E6
var(--brand-surface-raised)

today's highlight

whitecards

#FFFFFF
var(--brand-surface)

lunch cards

Arriving at Pöllitupa: log building, illuminated roof sign and signs by the door — Arrival.

04 Roadside

The best stop on Highway Two.

Roadside signs show prices: coffee, bun of the day, steamed sausage and a roll. A banner reminds drivers two kilometres ahead; an illuminated roof sign welcomes them.

05 Website

pollitupa.fi

Launched in July 2026
NOX Studio publishing platform
The week's lunch menu on the homepage, with today highlighted

pollitupa.fi

06 Lunch week

A new menu every week. A post for every day.

The menu is updated on the site once a week, and the same data produces a weekly overview and five daily posts. They are scheduled on Facebook and Instagram before lunchtime.

07 Lunch loyalty card

Ten stamps, and the eleventh lunch is on the house.

Stamp card 80 × 40 mm
Custom stamp with Pöllitupa's symbol
Featured on the homepage and social media

08 Identity in use

01 / 07

01Identity at a glance

Illuminated roof sign: Pöllitupa Lunch café and wood grain — 02Illuminated roof sign

Wall graphics: Come in and eat, opening hours and meatballs — 03Wall graphics

Christmas gift voucher, front and back — 04Christmas gift voucher

Social media post: We now accept ePassi too — 05Social media post — ePassi

Lunch being served at the buffet — 06Photography — lunchtime

Pastries in a display case: Shrovetide buns, cinnamon buns and Runeberg cakes — 07Photography — pastries

09 Voice

Honest home cooking.

Come in and eat!

The best stop on Highway Two.

10 Delivered

Brand identitySymbol, colours, typography and wood-grain pattern.
Signage and illuminated signRoadside signs, banner, illuminated sign, wall graphics and opening sign.
Printed materialsGift vouchers, lunch loyalty card and stamp.
PhotographyFood, pastries and premises.
Websitepollitupa.fi and a lunch menu updated weekly.
Weekly social mediaA weekly overview and daily posts every week.